At the end of every marketing and sales campaign, its effectiveness should be assessed. Relevant departments measure whether the assumptions and goals set at the beginning have been met, and what profits and other benefits the company has obtained. The marketing campaign analysis is made on the basis of data collected during the campaign and on the basis of certain indicators – these are the so-called KPIs, i.e. Key Performance Indicators.
Brands can start the evaluation while the campaign is still running. One way to collect information about consumer behavior and the effectiveness of promotional channels is to implement the Where-To-Buy widget designed by 100shoppers.com. It is a multifunctional solution that can be used as a traffic data meter on a product website, but also a tool to improve the purchasing path.